A NEW ERA OF
SPORTS CULTURE 

CHIVAS REGAL X SCUDERIA FERRARI HP

Accelerating into a new era in sports culture as we become Official Team Partner of Scuderia Ferrari HP.

We’re thrilled to unveil our new multi-year partnership with the world’s most successful Formula 1 team, Scuderia Ferrari HP.

The partnership is built on shared legacies of craft, innovation, and luxury. Shining a light on life off-track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focussing on telling the untold stories of teamwork that are critical to success.

Through unparalleled behind-the-scenes access showcasing a new take on the world of motor sports, alongside exclusive content and live experiences, Chivas Regal and Scuderia Ferrari HP will spotlight contemporary racing culture, championing the Tifosi – Scuderia Ferrari HP’s loyal fandom – and putting the focus on the sports’ ever-growing international fan community.

More to be revealed soon – follow our social media channels to stay updated about the partnership.

#IRiseWeRise