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Chivas Regal Australia Pioneers Cover image

REGAL PIONEERS
AUSTRALIA 

Chivas Regal Australia Pioneers Cover image

The Regal Pioneers landed in Australia to inspire the next generation of cultural entrepreneurs. Created to uplift, share and instil confidence, we’re helping those forging their own path to success through open masterclasses and workshops.

Our Pioneers shared their unique expertise to attendees at two workshops (held in Sydney and Melbourne), featuring practical resources on creating online commerce, building a strong digital brand, establishing a presence, creating a community and understanding that authenticity is key. The workshop also provided tangible theory to applicable skills through interviews, three presentations and practice groups. And to celebrate their work? A Chivas XV party, of course!

Discover their stories and online workshops now.
#IRiseWeRise

JAKE PACO – GEEDUP CO

Jake Paco, Founder of GeedUp Co, has always envisioned the brand as a synonym for street culture and hip-hop, with the community at its core. Each collection of exclusive streetwear often sells out within minutes online, but beyond apparel, Geedup Co represents a collective for those who have chosen the road less travelled – or better yet, those boldly forging their own path with unapologetic authenticity.

The business was launched in 2010, starting from scratch in a garage in western Sydney. Since then, the company has focused on community and building a business from a brand, developed around three pillars: content, community, and commerce. Discover the workshop presented by Paul Waddy, GeedUp’s e-commerce consultant, as he shared extensive knowledge on driving revenue and growth.

Chivas Regal Pioneers Australia Geedup Co
“I firmly  believe that what I have is meant to be passed on and paid forward. Stay focused, build your team, and rise to the top.”
GeedUp – Jake Paco @geedupco
geedup chivas regal
Chivas Regal Pioneers Aystralia Serwah

SERWAH ATTAFUAH

A multidisciplinary artist and musician, Serwah Attafuah creates surreal cyber dreamscapes and heavenly wastelands featuring afro-futuristic abstractions. Her prestigious collaborations include Mercedes-Benz, Nike, GQ, Microsoft, Adobe, Paris Hilton, and Valentino. Notable achievements include Sotheby’s ‘Natively Digital’ NFT auction, ‘Apotheosis’ at The Sydney Opera House, and a TEDx talk on The Metaverse and Afrofuturism.

A true Pioneer in transforming your real-life personality into a valuable digital brand with a strong presence and community, Serwah’s workshop emphasises online visibility, storytelling, community building, and networking and collaborations. It also provides a useful digital resource, including an e-commerce template for your online business and reporting worksheets.

“If no one is doing what you are doing, it is not a warning. It’s an opportunity.”
Serwah Attafuah @wrath_____
serwah chivas regal

Discover our other initiatives across the world, including the Spain Pioneers.

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